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Unlocking Web3 Gaming: Lessons from Asia's Tech Hubs

Joan Alavedra
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As the co-founder of a platform deeply entrenched in blockchain technology and gaming, my recent trip to Asia for various conferences was nothing short of enlightening. The region is a hotbed for innovation in both sectors, and the insights gleaned from these events are invaluable.

In this article, I'll share our key takeaways, focusing on why Asia is poised to lead in Web3 gaming, impressions from the conferences, and intriguing conversations around innovation and business models.

Why Asia Will Solve Web3 Gaming First

- Pragmatic Utility Over Ideology In Asia, the focus is on the practical applications of Web3 in gaming. Companies like Nexon and NetEase are more concerned with how Web3 can solve real-world problems, such as enhancing player engagement and creating new revenue streams, rather than getting entangled in ideological debates about decentralization.

- Learning from the Past Asian companies have a history of adapting technology to tackle industry challenges. For instance, Nexon pioneered the Free to Play model as a strategic response to piracy. Today, companies like Gumi and LINE are embracing Web3 to tackle the gray market in digital assets.

- Strength in Adaptability The rapid iteration and focus on economic design by Asian developers make them the frontrunners in the Web3 gaming landscape. For example, the success of games like "Genshin Impact" from miHoYo demonstrates how well Asian companies can adapt to new technologies and market demands.

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Takeaways and Impressions Over the Conferences

- Investor Caution The investment climate in Asia is marked by a cautious 'wait-and-see' approach. VentureCapital firms are carefully evaluating the macroeconomic landscape before making any significant moves.

- Web3 Skepticism The initial fervor around Web3 technologies like blockchain and NFTs has cooled. Both developers and investors are adopting a more measured approach, as seen in the cautious optimism of companies like Animoca Brands.

- AI Takes a Backseat Contrary to expectations, AI was not a hot topic at conferences like Korea Blockchain Week and GameStart Asia. This could signal a shift in focus within the gaming industry or perhaps a momentary pause to reassess its applications.

- Genre Fusion One of the most exciting trends is the blending of game elements from different genres. Games like "PUBG Mobile" are incorporating elements of survival and battle royale, signaling creative innovation in the industry.

- Narrative Importance There's a renewed focus on storytelling and world-building in game development. Companies like Square Enix are investing heavily in narrative-driven games, indicating a strong market demand for compelling stories.

Conversation Topics Around Innovation and Business Models

- Tech as a Catalyst Groundbreaking technologies act as the initial spark for industry evolution. Blockchain and AI are often cited as transformative technologies, but it's companies like Samsung and Sony that are turning these technologies into practical applications.

- Revenue Reimagined Once the technology sets the stage, the next phase involves rethinking business models. Companies like DeNA and CyberAgent are pioneering new monetization strategies that align with these new technological capabilities.

- Gameplay Evolution The final stage in this cycle is the birth of novel games that fully leverage these new business models. Games like "Mobile Legends" from Moonton and "Honor of Kings" from Tencent are prime examples of how the industry is transforming to offer players new experiences.


Our journey through Asia has been an eye-opener, revealing the region's potential to lead in Web3 gaming and beyond. The conferences were a treasure trove of insights, and the conversations were deeply enriching.

As we continue to navigate the ever-evolving landscapes of blockchain and gaming, these learnings will undoubtedly guide our way.

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